PRÉVU PARFUM — FOUNDER'S STORY

She was born in Delhi — where jasmine is sold by the kilo at dawn, where incense smoke is not ambiance but memory, where fragrance is not a luxury but a language.

But it wasn't until she left that she truly understood what she had grown up inside.

LONDON. PARIS. A QUIET RESTLESSNESS.

Prerna left Delhi to study in London — sharp, curious, absorbing everything. Then came Paris, where she trained in fashion design, walking through ateliers that had dressed the world for centuries.

In the great perfumeries of Paris she stood, inhaled a thousand masterfully crafted scents, and felt something quietly, persistently wrong. They were beautiful. But none of them smelled like her. None of them smelled like home.